About Loones
Loones is a premium activewear brand.
We create unique products for people, clubs, teams and communities.
We are a family run business, built on honesty and exceptional customer service. We know and support the people behind our products and aim to build long-lasting relationships with our customers.
Family-run business
Our story
Loones was established in 2023 by a family who share a passion for sport, the outdoors and active living. From rowing, running and cycling to walking the dogs and spending time outside, staying active has always been part of everyday life.
We understand the challenge of staying warm and ready for action before, during and after activity. For Tom, a former rowing Olympian and world champion, this was something he experienced first-hand throughout his sporting career.
Our Loones pull-on trouser design solves that problem and we quickly realised that being able to create your own unique design and identity made them super fun for teams and groups.
Today, our commitment to comfort, practicality and quality continues to drive everything we do.
"Loones is a premium activewear brand creating unique customised pull-on trousers for life outdoors."
- OUR MISSION
Meet our team
Tom Kay
Director
Claire Kay
Director
Autumn
Lead Designer
Betty
Head of Barketing
Why athletes love Loones
Designed for athletes, adventurers, and anyone who spends time outdoors. Loones are premium trousers created to bring instant warmth, comfort, and recovery.
- Created for comfort before, during, & after training
- Relaxed oversized fit
- Easy to pull on over shorts, leggings, & shoes
- Protect your competition-wear
- Keeps you warm & dry after sport or activity
- Soft, premium fabrics designed for recovery & downtime
- Stylish enough for travel, teamwear, & everyday wear
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