About us

I have been selling customised lounge pants since 2018 as part of my custom sportswear company Five57. We supply customised club kit to the rowing community across the UK.

Attitudes towards loungewear have definitely changed since 2019, we have Covid to thank for that! All those zoom meetings, business wear on the top half and your favourite comfy bottoms hidden below. During 2022 we saw an upturn in interest for our Yukon fleece lounge pants which got me thinking… these need an identity of their own and a name that becomes the product. So in 2023 I began the journey to create Loones.

Once you own a pair of Loones I guarantee you will be back for more. Welcome to the Loones tribe, the best trousers pants down!

Claire
Founder and general dog’s body.